Bolton Wanderers Football Club can today announce that from the 2012/13 season, Wanderers' kit will be supplied by adidas, the world's leading football brand.
The choice of adidas, with their unsurpassed heritage in football, was one the club saw as beneficial to both players and supporters alike.
This brings to an end Reebok's record 22-year partnership as the club's technical kit sponsor, the longest kit partnership in UK football history.
Reebok's partnership as stadium naming rights sponsor will continue, reflecting Reebok's heritage as a Bolton-born brand.
Allan Duckworth, chief executive of Bolton Wanderers, said: "I would like to thank Reebok for their outstanding support in their capacity as technical kit sponsor over the past 22 years. We are delighted to welcome adidas whose football performance credentials are second to none.
"The move is a logical one for all parties. Reebok's focus on their heritage in fitness and the move away from football provided this opportunity for the Club to secure a new technical kit sponsor, and in adidas we have found the very best."
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Steve Holland, national sales manager of adidas commercial clubs, said: "Everyone at adidas is delighted to partner with Bolton Wanderers and thus keep the club within the adidas group.
"We have been working hard with the club to put some fantastic plans in place that will ensure we engage and excite the fans over the next few months and years. We very much look forward to building as strong a partnership as the one that Reebok have enjoyed over many years."
James Woolard, head of marketing at Reebok, said: "We have been proud to provide the kit for Bolton for the last 22 years, but our focus on our fitness heritage means we need to concentrate on products in this category.
"We remain very proud of Reebok's birth in Bolton, originally as Fosters Sports Shoes, a history which reflects our continued sponsorship of the Reebok Stadium. We look forward to maintaining our strong relationship with the club."
This new long-term kit partnership will give adidas exclusive rights to provide all playing, training and replica kit for four years.
The kit and training wear will be launched from June, with all kits featuring adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.
Further details with regards to specific launch dates and activations will be communicated nearer to the time.
Thanks to Joseph