Cambridge United announced Greene King as their new main sponsors and home shirt partners for the next three years in one of the most important sponsorship deals in the club's history.
Greene King, which brews in Bury St Edmunds, just 25 miles down the road from the club, has signed an exciting three-year contract with the U's, which will see Greene King IPA as the Official Beer of Cambridge United. The Main Stand will become known as the Greene King IPA Stand.
Cambridge United business development manager Gary Atyes commented, "I'm delighted and proud we have secured Greene King as our new main shirt partners and beer suppliers. It makes for a great match.
"They are a successful, well-regarded local company with great beers and a team of people who are as passionate about quality ale as they are about customer service.
"This association is fantastic news for the club: not only will we have great beer on our bars, but we will also be able to work with local pubs to build grass roots support. Both our organisations are an integral part of the local community and the link we have made will be used to benefit U's supporters and pub customers alike."
The Bury St Edmunds based brewer is well known in the region for their sponsorship of Ipswich Town, which they took on following its relegation in 1995 and saw the Club rise up the tables over the years to finish fifth in the Premier League and to compete in Europe the following season.
Greene King's managing director Justin Adams commented, "We are excited to be backing Cambridge United and look forward to combining our energies to ensure a successful and progressive association. Our organisations and people share the same values, which revolve around bringing pleasure to fans and customers, and importantly our desires to support our local communities.
"We are relishing the opportunity to work together on some great local activity in the coming years."
Greene King will be helping the club to upgrade the bar facilities around the ground to make sure the fans get a great pint of beer at match days.
"We are determined to make this a win for Cambridge United fans and Greene King pub-goers alike," concluded Justin.