Coventry City announced that hummel will become the clubs official kit manufacturers for the 2019/20 season.
The partnership will see hummel produce bespoke kits each season as well as a range of training wear. As well as the opportunity for bespoke kits, hummel will also be producing replica kits for fans from baby sizes all the way up to 4XL for adults.
Starting from 2019/20, the Sky Blues will work with the Danish sportswear company - who become the Club's Technical Partner - for the next five years until the end of 2023/24 season.
The Club conducted an extensive tender process with 5 offers being received and considered with hummel being chosen as the preferred option.
We are sure the fans will love the design of the new kits featuring the famous hummel chevrons.
Head of Commercial, Tynan Scope said: “We are delighted to announce that hummel will be designing the first team kits and training wear.
“We know from speaking with fans and listening to feedback that the three main aspects they wanted to see from Sky Blues kits were replica kits in baby sizes, larger size choices in adult kits and for kits to be bespoke and unique to CCFC.
“Hummel have certainly delivered on this and we are looking forward to revealing the kits in the coming weeks.”
Founded in 1923, Danish sportswear brand Hummel are one of the oldest team sport brands in the world with an incredible footballing heritage.
The portfolio of clubs wearing the famous hummel chevrons next season will include The Danish National Team, Rangers FC, Middlesbrough FC, Charlton Athletic, SC Freiburg and Real Valladolid.
Pleased to be partnering with Coventry City, Commercial Director of hummel Neil Burke commented; “We are extremely proud to have been chosen as the new Technical Partner. Over the next 5 years we will provide players, staff and most importantly the supporters with an exceptional range of products both on and off the field.”
It will be the first time in 30 years since the club last wore hummel back in the 1987/88 and 1988/89 seasons.
The kit released by hummel back in that time is arguably one of the most iconic Sky Blues kits, with the design based on Denmark’s World Cup 1986 shirt.
Whilst wearing the hummel kit back in 1989, the Sky Blues recorded their second highest ever end of season place, finishing seventh in the old First Division.
Coventry City Chief Executive, Dave Boddy had this to say: “We are delighted to announce that hummel will be our new Technical and Retail Partners.
“The Nike brand has worked well for us over the last 4 seasons but the opportunity to work with hummel, a manufacturer which has heritage and history with the club, is an outstanding opportunity for the club.
“They want to work with the Club, which is important to us and they bring with that an incredible ethos, quality and exceptional retail experience in the UK.
“Hummel were a massive brand in the UK in the late 80’s and early 90’s and were Club partners delivering that iconic shirt from 87 to 89 and have continued to be massive in Europe ever since.
“The brand has been re-invigorated in the UK over the last few years supplying the likes of Glasgow Rangers, Middlesbrough and Charlton Athletic and we are delighted to be working with them on what is a long term project and a great commercial deal for the Club.
“I know all supporters will be excited to see the new home and away kits for the new season and we will be bringing these to you shortly.
“Finally, I would like to thank Nike and Just Sport for all their support over the last four years.”
Hummel replaces Nike who have supplied the club’s kit for the past 4 seasons. The club would like to thank Nike for their support during this time.