Dundee United announced a new six figure two year sponsorship deal with Calor, Scotland's leading supplier of liquefied petroleum gas ("LPG").
The agreement was recently signed by Stephen Rennie, Managing Director of Calor, and Stephen Thompson, Dundee United Chairman, and will see the logos of Calor appear on the front and shoulder of the new club shirts for the 2010/11 season. The instantly recognisable Calor marks will also appear on all Dundee United official replica kit shirts.
Dundee United Chairman Stephen Thompson, said: "We are absolutely delighted to have Calor as our new main club sponsor. The company is one of the UK's biggest and well-known brand names, and we are excited about what it can offer the club."
"Calor has a key part to play in the future development of the club and we believe we can play a similar role for them in their strategic aims in Scotland. There is synergy between the two brands in terms of growth ambitions, performance levels, target customers and heritage. We look forward to a long and fruitful relationship.
The agreement gives Calor exclusivity with Dundee United in the LPG sector.
"Calor and Dundee United Football Club are organisations with long traditions of excellence and huge presence in their respective markets in Scotland," said Stephen Rennie, Managing Director of Calor. "Calor is the leading brand in exceptional energy and is enjoying successful growth in Scotland, success that is being replicated by Dundee United's impact on the Scottish Premier League."
"Dundee United is making its mark on the Scottish football stage as one of the rising stars of football, and the association with the club will not only help drive and enhance Calor's image, but also allow us to get closer to our customers. We are looking forward to sharing the vision and momentum to build our success and boost brand awareness."
Dundee United's Commercial Sales Executive Keith Haggart, commented: "Our relationship with Calor is the next important step in the club's plan of working with blue-chip partners at every level."
Sponsorship activities between Dundee United and Calor will promote Calor's expertise in providing exceptional energy for over two thousand uses from domestic central heating, to agriculture through to fork lift trucks.