It has been announced that East Anglia's Children's Hospices (EACH) are the winners of the local charity competition to win Norwich City sponsorship for a day.
For one match only, Aviva give up their sponsorship to charity and remove its logo from players' shirts.
The shirts with the EACH logo will be worn during the league match with Tranmere Rovers at Carrow Road on November 14, with an auction taking place once the shirts have been washed.
Nick Gibbs, sponsorship manager at Aviva, told the Advertiser24 that the lives of many of the firm's 7,000 Norwich staff would have been touched by local charities, making it important to get involved and fundraise.
“We want to give something back to the community and do something good for local charities,” he said.
“It's really enjoyable to spend a lot of your time doing things which are putting a lot of smiles on people's faces.”
Carl Brooks, corporate fundraiser at EACH, said: “It's just unbelievable. It's been so exciting.”
“It costs about £5.8 million a year to operate the hospice itself and that could give 24-hour care for a child for a whole year.”