Fifa - the Fédération Internationale de Football Association, the world football governing body - has announced a long-term extension to its partnership with the German sportswear giant, adidas.
adidas will remain Fifa's Official Partner, Supplier and Licensee for the FIFA World Cup and all Fifa events until 2030.
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Thierry Weil, Fifa Marketing Director, and Herbert Hainer, adidas Group CEO, met in Moscow to make the announcement and confirm a continuation of the partnership which dates back to 1970.
“Without the support of long-term partners such as adidas, it would simply not be possible for Fifa to host global spectacles such as the FIFA World Cup and to continue our work to develop football worldwide,” said Weil, “adidas is an integral part of the FIFA World Cup story, quite literally featuring at the heart of the action at every tournament since the 1970 FIFA World Cup. We are delighted that this long-term strategic partnership will continue until at least 2030 and we are looking forward to writing new chapters of football history together.”
Hainer stated “We are happy and proud that our close relationship with Fifa will continue. This unique partnership and our extensive presence at all FIFA World Cups will help us to expand adidas’ position as the leading football brand worldwide."
adidas will continue to supply the Official Match Ball of the FIFA World Cup and recently the two organisations have been the subject of fierce speculation over the origin of changes to the first-choice colours of adidas-sponsored teams in the upcoming international tournament.
Fifa and adidas will also continue to work together in charitable ventures worldwide.