Adidas and Fulham FC announced a new partnership taking the German football brand and the 138 year old club into the future with a long term extension.
Adidas and Fulham have a long history together, having originally partnered in 1977/78 and then again in 1997/98. The two came back together for the 2013/14 season and this extension will keep the Club in the famous three stripes up to and including the 2022/23 campaign.
After narrowly missing out on promotion last season, Fulham are continuing to invest in infrastructure to fulfil the ambition of heading back to the Premier League. Off the field objectives are in line with creating a sustainable club by being progressive, whilst respecting the values of a rich history. For adidas, the Club and their supporters represent an authentic football icon within the brand’s key city of London.
The announcement of this long-term deal coincides with the re-opening of the newly refurbished and stylish Stadium Store at Craven Cottage which is situated within the Johnny Haynes Stand. The new store has incorporated design elements of the iconic stand, built in 1905, reinforcing Fulham FC’s heritage and positioning as London’s original football team.
Casper Stylsvig, Chief Revenue Officer of Fulham FC, said: “We have established a successful partnership with adidas over the past few years and are delighted this has now been extended. adidas is a prestigious brand which continues to demonstrate best in class qualities. We share common goals to bring success and realise our ambitions during the coming seasons, demonstrated by a mutual commitment by both parties with this long-term extension.”
Gavin Thomson, Managing Director of adidas UK, said: “The extension of our partnership with Fulham FC was a simple decision for us; the Club are building on their unique history as London’s original football team and are looking to the future, which we look forward to creating with them.”