TUI to remain main sponsor at Hanover 96

After announcing a kit Deal with Under Armour  last month, Hannover 96 is extending its partnership with the TUI Group through to the end of the 2010/2011 season. This was officially announced today at a joint press conference given by Hanover 96, TUI AG and TUI Germany at the AWD Arena in Hanover. Thus, the club's first team will once again bear the familiar cheery TUI smile on their shirts next season.

"I am delighted that TUI is going to continue to be a strong and dependable partner to Hannover 96 for another three years," commented the club's general manager, Martin Kind, who was very happy with the continued collaboration. "This clearly demonstrates our mutual confidence in each other and is an important step for the club in remaining competitive over the medium term, as well as being able to develop successfully in the future."

TUI has been the main sponsor of Hannover 96 since the 2002/03 season. Since then the players of the Bundesliga club have been running across the pitch with a "smile on their chests".

"We are delighted to continue the successful brand partnership between TUI and Hannover 96, and to support the club on its way to international success, which also helps us to develop the TUI brand all over Europe," said Michael Lambertz, Group Marketing Director at TUI.

The negotiations with TUI were handled jointly by Hanover 96 general manager Martin Kind and the club's marketing partner, SPORTFIVE. Amongst other benefits, the partnership includes a dominant presence for the TUI brand within the AWD Arena.

"We are very pleased to have created another three-year bond between Hanover 96 and a brand with the international charisma of TUI," declared Björn Jäkel, manager of SPORTFIVE's team in Hanover. "I am sure that this partnership will continue to be a great success!"


Comments (1)

  1. SethTweddle

TUI sponsorships are a great way for brands to gain exposure for their products and services. However, it’s important to make sure that you build the most value for your sponsors and here you can visit to write quality tasks easily and to make sure that they understand the benefits of your partnership with them. Make sure that you understand the type of coverage that you’re looking for, and what sort of value they’ll get out of it.

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

Classic Football Shirts