Inter Milan have agreed on a new sponsorship deal with Nike which could see them earn over €200m over the next 10 years.
Inter and Nike have renewed their sponsorship agreement for a further ten years, a deal that will take the companies' partnership past the 25-year barrier and set a new benchmark for sports marketing in Italy.
Inter and Nike first joined forces in 1998 and have since shared a common vision of football as an authentic, international sport. The result has been a series of unique successes in Italy, Europe and the world.
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The new sponsorship deal further strengthens Inter's position as one of the world's top clubs and confirms its desire to continue expanding globally. A key driving force will be the realisation of a joint project to open specialised stores, and the rolling out of a new strategy for the development and marketing of Inter-brand merchandise.