Ipswich Town and adidas announced a new deal which will see Blues continue to wear the three stripes of the German global sportswear giant for the next four seasons, starting from July 1, 2018.

Town signed a technical kit supply deal with partner adidas in 2014, with both parties keen to extend this partnership as this deal entered its last season.

The final details have now been approved on an improved deal which will see Town in adidas playing kits and training ranges until the end of the 2021/22 season.

Speaking to the Club website, Town’s director of retail operations, Lee Hyde, said: “I’m absolutely delighted to extend the Club’s relationship with adidas. 

“The partnership has been a huge success throughout the last four seasons – and long may that continue!” 

“The quality of the adidas product range is second to none. Over the last four years, not only have the fans fed back their delight at us working with adidas, but the dressing-room has too. The players and coaching staff have loved being able to pull on the adidas brand.

“Supporters have been patiently waiting to hear news of the kits for next season, with many fearing we may be moving away from adidas. I’m pleased to finally be able to put their minds at rest.”

Ashley Swain, Director of Clubs at adidas UK, said: “The extension of our partnership with Ipswich Town was an easy decision. The reaction from the fans and players alongside the relationship with the Club has been nothing but positive and we’re pleased to look at the future together.”

Both official 2018/19 adidas Town kits are due to be revealed on Tuesday, May 29.


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