Olympique Lyonnais, BetClick and Universal Music have taken a groundbreaking initiative by deciding to promote the name of rapper KOOL SHEN through a sponsoring on the shirt of OL for the game Sunday against Marseille, one of the biggest games in Ligue 1.

 The rapper, is a poker fan, and a supporter of PSG who has a relation with Betclick. For the promotion of his new album “Crisis of Conscience”, Released November 2, Universal Music and Betclick joined forces.

According to the club, it is the 1st time in Europe, an artist received a prestigious sponsorship for promoting his new album.

KOOL SHEN, co-frontman of NTM is happy to benefit from this initiative, "I am passionate about football, to find me on the jersey of the seven-time champion of France is a great honour.

In addition I am happy to be 1st artist who enjoys this kind of association. With BetClick, my album will be promoted in a unique area I like: football. "

The major partner of Olympique Lyonnais ,BetClick also welcomes this unique combination and yours,

"This event with Kool Shen, Universal Music and Olympique Lyonnais illustrates our commitment to be an active partner, not just club leaders of French sport, but also and especially to their fans," said Nicolas Beraud, founder and president of BetClick .

Through this association, Olympique Lyonnais reconfirms its innovative approach to sponsorships, with a pending legislative change that will allow BetClick to appear on the jerseys of the OL, both in Champions League and League 1.


Comments (5)

  1. fsc

Wow, new low for football adverts on shirts.

  1. fsc


  1. fsc


  1. fsc

He’s not strictly the first though, eh? Remember Clydebank being sponsored by Wet Wet Wet? <br />here

  1. fsc

Brighton & Hove Albion were sponsored by Palookaville some years ago in the Championship - Palookaville being the name of Fatboy Slim's album at the time.

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