Middlesbrough Football Club announced 32Red as their new principal shirt partner.
A record-breaking three-year partnership for the club will see the logo of leading online casino 32Red adorning the first team shirts and adult replica shirts.
The deal also sees leading online betting website Unibet, part of the Kindred Group along with 32Red, display their brand on Boro’s first team training wear and adult replica training wear.
As well as taking pride of place on the kit designed by Hummel for the 2018/19 season, the partnership will give fans the chance to win a host of unique, money-can’t-buy opportunities within the club.
Neil Bausor, Chief Executive at MFC said: “We’re hugely excited by this partnership and how it can benefit all those involved, including our supporters.
“32Red is an innovative brand with a demonstrable interest in football, and we look forward to our relationship going from strength to strength over the next three years.
“We’d like to take this chance to thank the Kindred Group for their support.”
Neil Banbury, General Manager UK at the Kindred Group, said “We are delighted to partner with Middlesbrough, a club steeped in tradition with some of the most passionate and loyal fans in the country.
“It will be an honour to see our brand adorn the kits at the famous Riverside as we look to support the team in going one further this season and gaining promotion back to the Premier League.
“We look forward to building on our history of successful football sponsorships by providing Boro fans the excitement and entertainment that has made 32Red an industry-leader in online casinos.”