Newcastle United owner Mike Ashley has unveiled plans to rename St James' Park after failing to sell the club and adidas have been made favourites to sponsor the famous North-East stadium next season.

The club, in a statement, also revealed the kit deal with Adidas will expire at the end of the campaign, as well as the sponsorship of Northern Rock.

The statement read: "Newcastle United now aims to move forward on and off the pitch."

"The club aims to maximise its commercial revenues; this includes renegotiating its club sponsor and kit deal, which expire at the end of this season, as well as welcoming offers for the stadium naming rights for next season," revealed a Magpies statement.

Ladbrokes quote the giant sportswear firm at just 2/1 to step in, with Carling 4/1, 02 7/1, Vodafone 8/1 and Barclays, Nike and Coca-Cola all available at 10/1.

The news comes as the club’s owner and Sports Direct founder Mike Ashley announced that it had taken the club off the market after a consortium led by local businessman Barry Moat has failed to meet the £80m asking price.

Ashley has been trying to offload the club since September 2008 when he first put it up for sale. He withdrew it soon after but put it back on the market following the club’s relegation from The Premier League in May.


Comments (10)

  1. Agustin

I agree with &quot;guest&quot; would keep badge like it always is..... other then that exelent!!<br /><br />9

  1. Guest

They all look really nice, actually the only thing that I would change is make the teams badge on the third kit the normal color.<br /><br />I don&#039;t like it when teams change the color of the badge to match the shirts colors but thats just me.<br /><br />other than that I think they are all great designs

  1. Moreno Kundert

Ok. I&#039;ll keep your suggestions for next time. Thanks!

  1. Gaz

I'm guessing Mr. Ashley will make himself even more unpopular if he renames the legendary ground. If I was a Geordie, I would drive him ouf of Toon for good.<br /><br />Grounds should never be renamed in the name of commercialism.

  1. fsc

If Ashley does sell the stadium name people will drive him out of newcastle

  1. fsc

I don't have a problem with naming rights, but REnaming a famous stadium is a non-starter.<br /><br />What's next Old Trafford becomes Nike Field? Anfield becomes Carlsburg Stadium? Stamford bridge becomes Samsung Bridge?<br /><br />Give me a break.

  1. Mariano Gomes

If this asshole want to sell the team when it's relegated...what do you spect ???

  1. fsc

hes doing a fine job for us sunderland fans keep it up mike ashley for keeping the toon down

  1. fsc

Hahahahahahahahaha.<br />Just when I think I couldn't be more amused by this joke of a club.<br />He must be a secret Sunderland fan.<br />Good work.

  1. fsc

gunna get himself killed one of these days, he better be lookin over his shoulder when hes in newcastle

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