Notts County will carry the name of Vandanel, their kit suppliers, on the front of their shirts next season.
The Magpies announced today that they have agreed a deal for the 2009-10 season with the rapidly-expanding kit manufactures, which will be worth a substantial five-figure sum.
Said chairman John Armstrong-Holmes: "This is Vandanel's first season as our kit suppliers and it's an indication of how quickly we have developed an excellent working relationship that they have agreed become our shirt-sponsors.
"They have links with more than 40 clubs across the UK and it's a real compliment that they have chosen to do their first sponsorship deal with us.
"We are delighted to extend our relationship and I'm sure it will develop into a thriving partnership."
Notts' retail manager Lynn Lawson played a key role in setting up the deal, having worked closely with Vandanel during the course of this season.
She said: "I was only joking when I suggested to Vandanel's managing director Neil Burke that they ought to become our shirt-sponsors... but one thing then led to another.
"I'm really pleased that the deal has been agreed because I'm sure that we can develop a long-term partnership that will be beneficial to both companies.
"I've been really impressed with the quality of their products - and the service they offer - and we have already talked about the possibility of working together on introducing some exciting new ideas."
Although Notts currently have separate home and away sponsors, Vandanel will be the sole shirt-sponsors for next season and Neil Burke said: "We're pleased to be able to continue our partnership with Notts County and are particularly excited about becoming their main shirt-sponsors."