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English side Sheffield Wednesday have announced a new kit partnership with Sondico (part of the Sports Direct family of brands).

The three year deal - commencing in 2014-15 - will see all the club's teams being provided with playing and training wear, as well as replica retail wear.

Visit the Football Design Blog or Football Fashion Blog for more News

Neil Burke of Sports Direct expressed his pride in the partnership and the excitment at the prospect of "two major sporting brands unit[ing]."

Sheffield Wednesday's Peter Pridmore reiterated Burke's words, and stressed that the Owls would be “viewed as [Sondico's] flagship club for 2014-15" and that they would be provided with a "bespoke range of designs.”


Comments (2)

  1. Moreno Kundert

not bad... a bit different!<br />I like your idea!

  1. TomBola

They have the POTENTIAL to be huge,Any rich benefactors fancy a punt?Go on ,you never know what it may lead to. If Wednesday were in the prem you'd have 40,000 each home game no sweat.truly a sleeping giant of a club.

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