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Seria A side Udinese announched a new shirt sponsorship deal with Romanian carmaker Dacia, owned by France’s Renault.

"This contract is an important opportunity for us, expanding the reach of our brand through a very strong league. It is an opportunity to raise the profile of the Dacia brand on the Iatlian market, to make known a young brand that has scored important commercial success," the broadcaster quoted Renault Italia communication director, Andrea Baracco, as saying.

Bought by Renault in 2000 as the future assembly site for its no-frills Logan model that the French carmaker was developing, Dacia has been a major success for Renault since 2004. Although Logan was originally developed as a car for the emerging markets, it has proven successful in Western Europe as well, even if it is far from competing with the leading models in the budget segment.

Udinese currently lie 12th in the Serie A table, collecting only two points from their last eight matches. Their first match with the new shirt sponsor was a 5-1 thrashing at the hands of AC Milan.

The sponsorship, whose financial details have not been disclosed, will also raise Dacia's profile across the continent, with Udinese reaching the first knockout stage of the Uefa Cup, where it will play Polish side Lech.


Comments (7)

  1. Roger Foden

Times are hard at Udinesse then. It says the brand is big in Western Europe . Nobody I know has even heard of it and is this a good time to get involved with the car market. Good luck to Udinesse is all I can say.

  1. dani

well, I can say I\'ve heard of this carmaker because I live in romania. this is a premiere for us to have a brand which is a sponsor for a foreign team.

  1. dani

...but I\'m glad it isn\'t Arsenal

  1. fsc

Top Gear frequently announce that the Dacia Sandero\'s launch has been delayed again. Dacia\'s money is as good as anyone\'s, I suppose.

  1. fsc

Guess What! Dacia Has made on to a shirt.<br /><br />anyway...

  1. fsc

Jimbo, the Sandero has been released since mid 2008, top gear are just taking the piss outta of it. As for car makers, if anything Dacia is growing at a rapid rate, I suggest you guys do your research before making real smart comments.

  1. fsc

Quality of that shirt is far better than the car it represents!

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