West Ham United’s shirt sponsor XL is in trouble - after the holiday company went into administration early this morning leaving thousands of people stranded abroad.

West Ham are likely to run out at West Bromwich Albion tomorrow with no advertising on their shirts.

Ironically, West Brom Albion still have blank shirts as they search for a sponsor to replace T-Mobile, who ended their association with the club after four years, in the summer.

In February 2007, XL signed a three-year deal, worth £2.5m per year, to sponsor the Premier League football club.

West Ham owner Bjorgolfur Gudmundsson is also caught up in XL's failure as the main shareholder of Landsbanki, one of the two Icelandic banks which financed the company.


A club spokesman said: “We are still in the process of clarifying the situation but for us this suggests that the sponsorship arrangement is at an end and we will make a statement later today on our intentions to going forwards.”


There is still hope that the administrators, thought to be insolvency specialist Kroll, could find a buyer for the travel business.


West Ham are likely to search for new sponsors immediately; yesterday’s appointment of Gianfranco Zola as successor to Alan Curbishley should mean they will not be short on potential advertisers.


Then they must decide whether to offer fans the chance of having a shirt with a new sponsor logo.



Comments (4)

  1. fsc

Jay = Horrible pedant

  1. fsc

Look at that! Now my comment seems moronic. Oh well. And people shouldn\'t underestimate the importance of perceived pendantry. Attention to detail is what sets us apart from apes. Or something.<br /><br />\"It\'s not pedantry, but merely a desire for accuracy.\" - Roy Cropper, in an episode of Coronation Street. <br /><br />Both WHU shirts will look good sponsorless.

  1. fsc

they should offer the pelpole who have brought the shirt a New shirt without the sponser for FREE

  1. fsc

If you want to be pedantic the picture DOES show this season\'s new shirt, only it\'s the new away shirt.<br /><br />On another matter, great to see two kits without sponsors for a top division match nowadays- west brom v west ham 13 september 2008.<br /><br />Guess we will never see the like again in this country.

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