Wolves have agreed a multi-year partnership with British sportswear brand Castore to become the club’s new on-field partner, in a landmark deal for both brands.
The partnership boasts the largest technical partner sponsorship fee in the club’s history and will see Castore manufacture all on-field playing kit and side-line apparel, while Wolves will manufacture and distribute a range of replica products under license from Castore.
As a result, the partnership will facilitate a far broader range of products than has previously been available to Wolves supporters, with all ranges now bespoke to Wolves, including women’s replica, training and travel wear.
The first new Wolves x Castore range to be launched will be the 2021/22 training wear in July, with the home kit being unveiled later that month.
Wolves general manager for commercial operations, Vinny Clark, believes it marks a hugely exciting moment in the club’s journey.
“This is truly a ground-breaking deal in Premier League football, which challenges the established order of things, and we are delighted to have found a progressive and disruptive partner in Castore to embark on this journey with us,” he said.
“From our first meeting with Tom and Phil, co-founders of Castore, it became evident that we shared a passion to shake things up. We wanted to re-set how things worked from a kit partnership viewpoint to find a win-win-win scenario for our fans, the brand and the club respectively, and we believe this agreement achieves that.
“Our fans will get a great assortment of product that is unique to Wolves and has been carefully put together in response to the feedback we have received in recent years, and Castore will receive fantastic exposure to the Premier League’s multibillion global audience.
“In addition to that, the partnership model allows us to have greater flexibility and agility in getting replica product to market, making this a commercially attractive venture, significantly ahead of what we have achieved in the past.
“Range and assortment of product is vitally important to us. We know our fans get frustrated when other clubs have the same kit silhouette, goalkeeper kit or training product as us, or if we can’t offer ladies sizing on replica product to our many women fans.
“These are consistent themes we wanted to address moving forward, and this partnership with Castore enables us to make significant improvements in our offering.
“Like some of Europe’s top clubs, we also want to give people access to our authentic pro garments, and a range of kit and training products in the same specification that our players wear, manufactured by Castore, will be available, which further strengthens our offering.
“We’re absolutely delighted to welcome Castore into the pack and I see an exciting journey ahead for the partnership.”