Football Shirt Culture

Dynamo Kyiv, giants of Ukrainian football, recently launched their new, 2020-21 Away kit by New Balance.

The blue shirt, which incorporates “NB DRY” technology, is embellished with lighter blue flashes, in a horizontal striping style, with white neck and cuff trim to match the “NB” chest logo.

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Italy’s SSC Napoli have launched their new Kappa Third kit for the 2020-21 season.

The navy “Kombat Pro” shirt is in navy with pink as a contrast on the neck and cuffs. The Kappa “Omini” logos are in sky blue, while the crest and Coppa Italia patch are in full colour and Lete and Kimbo see their wordmarks present in red and white. White is also used for the MSC branding.

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SSC Napoli, of Italy’s Serie A, have launched their new Kappa Away kit for the 2020-21 season.

The mint green shirt - essentially a very, very light blue - is embellished with deep green neck trim, Kappa “Omini” logos and cuffs.

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Storied Italian Serie A side SSC Napoli have launched their new Kappa Home kit for the 2020-21 season.

The new “Kombat Pro” shirt, featuring “Hidroway protection technology”, is in the standard light blue and has a stylised v-neck in navy which matches the deep cuffs.

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Blackpool FC revealed the club's new 20/21 away kit.

The kit, which has reverted back to the historically successful white and tangerine design, is manufactured by PUMA. All first-team and replica away shirts will also feature the Utility Team logo on the front. To complete the kit, the shorts are orange with white and the socks the reverse.

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West Ham United unveiled the Club’s Commemorative 125th Anniversary Umbro Third Kit, which the Hammers will wear in the 2020/21 season.

The 2020/21 Third Kit shirt is a celebration of West Ham United and the crossed hammers that are synonymous with the Club, with the black body of the kit incorporating the commemorative 125th anniversary crest in black and gold. A stylised rib neckline is also accompanied by stacked diamond-gold embroidery and a bespoke gold neck sign off.

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Spanish La Liga side Real Betis have released their new Kappa “Kombat Pro” Away kit for the 2020-21 season.

The new shirt is in a lavender hue, with a dark chequerboard-cum-diamond pattern overlaid on the torso. The neat colour has green trim to nod to the famous first choice colours and this is repeated on the deep, banded green and white cuffs.

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