Football Shirt Culture

Beşiktaş, of the Turkish Süper Lig, recently released their new adidas Away - or “Striped” - kit for the 2020-21 season.

The stylised black and white striped Away shirt will seem familiar to fans, with the black stripes divided with a pinstripe. This is on a base of adidas’s Condivo 20 template, with the shoulders and sleeves in black and the brand’s stripes in white.

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Turkish football giants Beşiktaş recently released their new, 2020-21 season adidas Home - or “White” - kit.

The new Home shirt puts a twist on the recently recognisable white design by incorporating a Monaco-style look, dividing the torso in half diagonally, with the lower left (to the onlooker) being in grey.

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After the side’s impressive showing in the competition just passed, Atalanta Bergamasca Calcio - Atalanta - recently launched their Joma Uefa Champions League Home shirt for the 2020-21 season.

Featuring narrower than usual “Nerazzurri” stripes, the shirt has a somewhat retro feel, and has the addition of a repeated pattern of crest and date of establishment in the fabric jacquard.

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Real Betis, of Spain’s La Liga, have released their new, Kappa Home kit for the 2020-21 season.

The green and white striped shirt has the famous stripes configured as an even number, giving an asymmetrical look. The crest is in full colour, while the Kappa “Omini” chest logo is in gold and the sleeves are green with white cuffs. The Betway sponsorship logo is presented on a white patch.

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CD Leganés, newly of Spain’s Segunda División after relegation from La Liga, recently launched their new, 2020-21 season Home kit by Joma.

The primarily white shirt features two, thick vertical stripes centrally, overlaid with a patch carrying the black Betway sponsorship logo, while the chest Joma logo and full-colour crest are embroidered, with another blue stripe running down the shoulders and sleeves.

Having unveiled their new home kit last week, a shirt that incorporates subtle design elements recalling the glory days of old Plough Lane ground, AFC Wimbledon now revealed the 20/21 away shirt.

The away kit looks similar, only this time the design refers to the history of Wimbledon and the community they are returning to.

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Stade Malherbe Caen, of France’s Ligue 2, recently released their new, 2020-21 season Away kit by Umbro.

The red shirt has a focal point of the distressed blue cross which has its intersection behind the modern, full-colour crest. Despite the colouring, the shirt design is designed to evoke the St George’s Cross, with the thinking being that it is both the symbol of England, from which manufacturer Umbro hails, and of Normandy, where Caen is located.

En Avant Guingamp, of France’s Ligue 2, recently released their new, 2020-21 season Third kit by Umbro.

The black and grey Away shirt - black on the torso, grey on the sleeves - features the most minimal of red trim on the shoulder seam and contrasting embellishment via the white Umbro logo, secondary partner logos and Servagroupe sponsorship branding - the latter breaking the central grey vertical stripe. The crest is in full colour.

Mainz 05, of the German Bundesliga, recently released their new Kappa Third kit for the 2020-21 season.

The city of Mainz was known in the middle ages as “Aurea Moguntia” - Golden Mainz - and this is paid tribute to via the side’s new gold alternative shirt. The crest is in full colour, whereas the chest Kappa “Omini” logo is in red to match the partially-coloured neck and the cuffs - which have gold Omini logos.

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Celtic FC revealed their new 2020-21 Third football kit by Adidas,

The midnight black main body features a mint green embroidered clover as it sits proudly on the breast, complemented by the classic three stripes up the jersey sides, and finished off with striped detailing round the sleeve cuff.

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