Football Shirt Culture

Celtic FC revealed their new 2020-21 Third football kit by Adidas,

The midnight black main body features a mint green embroidered clover as it sits proudly on the breast, complemented by the classic three stripes up the jersey sides, and finished off with striped detailing round the sleeve cuff.

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FC Metz, of France’s Ligue 1, recently launched their new, 2020-21 season, Home, Away and Third kits by Kappa.

Kappa’s first all-maroon Home kit on their return to the club features a shirt with a neat neck and thin, tonal, horizontal stripes, with the embellishment contrasting in white - this includes the Kappa “Omini” logos, the simple crest and a collection of partner logos.

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West Bromwich Albion unveiled their new third kit for the 20/21 Premier League campaign – completing a 1992/93-inspired trilogy.

The red-and-yellow striped kit is the final strip to be revealed from the Club’s three barcode designs worn during the promotion-winning campaign of 27 years ago.

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Italian Serie A side Lazio have launched their new Macron Away kit for the 2020-21 season.

The Rome-based side will wear a fluo green shirt as first choice when required to change over the coming months, but the famous sky blue from the Home colours is present in the neat stylised crew neck and the cuffs. The iconic club crest is in full colour, while the Macron “Hero” logo is in navy, matching the “S.S. Lazio” detail on the upper back.

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The German Bundesliga’s TSG 1899 Hoffenheim recently released their 2020-21 season Joma Third kit.

The bold shirt design, in pink, is complemented with pale, turquoise-style blue trim on the neat neck and cuffs, which ties in with the branding of the primary sponsor “SAP”. The Joma logos and crest are all in white.

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German Bundesliga side TSG 1899 Hoffenheim recently released their new, 2020-21 season Away kit by Joma.

The generally simple shirt design has the most subtle textured pattern, with a neat neck trimmed in navy and gold which matches the cuffs. The Joma logos, crest and sponsorship branding are all rendered in navy as the most notable contrast.

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Fresh off a breakthrough season, Jadon Sancho honors his native Kennington and his South East London roots with a new collection. In Kennington, Sancho honed his skills in the local football cages and anywhere else he could.

The SE11 Sancho Collection, including a Nike Mercurial boot, jersey, T-shirt and tracksuit, channels Sancho's unabashed love of football.

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Port Vale FC unveiled their new away kit for the 20/21 Sky Bet League Two season.

Produced by Errea in collaboration with Robbie Williams, the design process of the all black strip with a buttoned collar and grey club crest and logos was a team effort.

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Italy’s ACF Fiorentina have launched their new Kappa Away kit for the 2020-21 season.

The Serie A club have a change shirt in-keeping with the Home design, with a similar neck and a reversal in colour proportions - this version seeing white complemented by La Viola’s famous purple. While the crest and some partner branding appears in full colour, all other decoration - including Kappa’s iconic “Omini” logos - is in Fiorentina’s main hue.

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