Football Shirt Culture

West Ham United have again teamed up with legendary East End band Iron Maiden to launch their second collaborative kit.

Based on West Ham’s away strip, this shirt features Steve’s favourite version of the famous West Ham crest. It also carries the 'hammer and bass' crest on the back, IMFC logo and 'Die With Your Boots On' wording on the sleeve.

After having previously launched several AS Roma retro styles, COPA is now making the step to street fashion with an extensive casual collection.

Creating this range involved close collaboration between the club and COPA and as a result it captures the essence of AS Roma’s unique identity, crest and club colours.

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Major League Soccer in partnership with Mitchell & Ness launched a retro-inspired apparel collaboration, "Since ’96".

The Since ’96 collection features a Mitchell & Ness polo, sublimed mesh jersey, ‘90s color-blocked hoodie, a windbreaker jacket, and long-sleeve shirt, as well as four types of hats from New Era: the 950 Jersey Hook, 2930 Ripped, 920 Fan Fave and the Winter Knit.

This is the PUMA x Copa 90 Jersey in Black, a limited edition shirt designed in collaboration with COPA90.

The PUMA Influence Pack sees the Big Cat link up with some of the most prominent voices in the football world to create special edition pieces that are truly “Crafted from Culture”.

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This is the PUMA x NSS Jersey in Gray Violet/White, a limited edition shirt designed in collaboration with Naples Street Style.

The PUMA Influence Pack sees the Big Cat link up with some of the most prominent voices in the football world to create special edition pieces that are truly “Crafted from Culture”.

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This is the PUMA x Season Zine Jersey in White/Biscay Green, a limited edition shirt designed in collaboration with Season Zine.

4The PUMA Influence Pack sees the Big Cat link up with some of the most prominent voices in the football world to create special edition pieces that are truly “Crafted from Culture”.

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This is the PUMA x Shukyu Jersey in Jelly Bean/Kelly Green, a limited edition shirt designed in collaboration with Shukyu Magazine.

The PUMA Influence Pack sees the Big Cat link up with some of the most prominent voices in the football world to create special edition pieces that are truly “Crafted from Culture”.

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USL HQ and the USL Black Players Alliance launched a one-of-a-kind, ultra limited-edition jersey with 100% of the proceeds going towards the USLBPA’s Young Investors Society Scholarship Fund.

Also joining the collaboration are Beautiful Struggles – a premium streetwear label founded by former U.S. Men’s National Team player, Danny Williams – as well as PUMA and the Soccer Collective on Racial Equity.

Arsenal and adidas unveiled a limited-edition collection in collaboration with LA streetwear brand 424.

Blurring the lines between fashion and sport, this special collection – designed by 424’s Founder Guillermo Andrade – combines LA streetwear with adidas performance.

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