The Serie A Champions' new 2012-13 kits will feature the slogan "30 sul campo" (30 [won] on the pitch) under the crest. This is instead of the predicted third star which would have denoted the same claim regarding number of Scudettos.
According to official Serie A records, Juve only have 28 titles as they were stripped of two (2004-05 and 2005-06) due to the Calciopoli scandal. The Bianconeri still believe they earned all the championship wins and were expected by many to add another star to the shirt to celebrate their victory in 2011-12.
In fact, Juve will not have any stars on the shirt next season.