FIFA presented the very first 'FIFA World Champions Badge' to reigning world champions Italy in Coverciano, Italy.


The Squadra Azzurra are the first national team to receive this badge, which from now on will be awarded after every FIFA World Cup finals competition.

The reigning world champions will be able to wear the badge until the next FIFA World Cup.

"Wearing a badge to mark the team's triumph in 2006 is a way to proudly commemorate, day after day, the title of world champion," said the FIFA President, who personally congratulated the Italian world champions during their training session at the Italian Football Association's academy in Coverciano.

"This badge pays tribute to the world champions and is a gesture of respect and recognition."

 "Italy have the honor of being the first team in the history of the World Cup to wear FIFA's new badge. It is a source of great pride for the whole of Italian football," said coach Marcello Lippi.


The Israel Football Association unveiled their brand new football crest which is set to be placed on the 08/09 home and away shirts. The IFA was founded under the name Palestine Football Association (PFA) in 1928, 20 years before the establishment of the state of Israel at the end of the British Mandate of Palestine.

The PFA was accepted as a full member of FIFA in 1929. The PFA first dealt with local leagues, but later also managed the national team that was created to participate in the World Cup qualifications (participating in 1934 and 1938 as the Palestine/Eretz Yisrael national team). Upon creation of the State of Israel in 1948, IFA became the official association of the new state. The Israel national team's first game as an independent state was on September 26, 1948, against the USA (result: 1-3 to the USA).


While 81 % of the FSC poll voters think this is an excellent design, The NFF management has decided that a new emblem will be devised for the national teams, with the Norwegian flag as part of it.

After massive complains by the Norwegian people about the new design, the NFF President Sondre Kfjord promised that feedback will be taken into account in a further process of developing a new emblem. The launch of a new emblem on Tuesday has provoked strong debate in the last few days. The NFF management is using the points of view that have come out as a background to the debate, and concluded that the teams will play with the flag on their shirts until a new emblem is finally ready.

"We have decided to work to develop a new emblem to include the flag, so that players can continue to play with the flag on their shirt", said the President. The debate has confirmed a strong engagement with Norwegian
international football and the position of football in Norway.


The Norwegian football federation unveiled their new crest (and a new shirt). "Recommended Norway" is responsible for the design, while Peter Horridge has drawn the emblem. The same man is behind the logos of Liverpool, the Premier League and the England badge.

The Norwegian flag has been a national icon since the 1920s. With the flag on the chest, the Norwegian national teams had many proud moments. But now is the time for a new era where a new chapter is to be written into the history books. And this time, a new emblem to replace the Norwegian flag. Only 7 of the world's 50 best national teams are using the flag active in its emblem.

"We have long looked at how other nations have used their own identity within the symbols of their national teams, and assessed whether this could be an option for our national teams. Now, we believe that the time is right, and we are brilliant satisfied with the result, "said Karen Espelund, secretary general of the Norwegian Football Association.

 Wigan Athletic new crest

Wigan Athletic unveiled their brand new club crest . It appears to be a re-working of Latics' famous tree and crown crest.

That image was the one displayed on Wigan's blue and white shirts when the club was elected into the Football League in 1978, far pre-dating the town crest that appears on today's shirt.

Latics Commercial Director Paul Hunt has been the driving force behind the new crest and hopes that it will mark the beginning of a new era for the club.

He said: "Wigan Athletic does not, in terms of a badge and crest, have its own identity; it is the town's identity.

 QPR new Crest

After Portsmouth's new crest, QPR FC also unveiled a new Club crest, marking the start of a new era. Officially launched Sunday 4th May 2008, the new logo signifies the Club's determination to embrace a new chapter and identity at Loftus Road.

The new Crest combines elements of the Club's heritage and was designed to encapsulate the past, present and future, with the famous Hoops being re-integrated into the official identity. R's legends from yesteryear joined QPR's current squad and children from the Club's Centre of Excellence on the pitch ahead of kick-off against West Bromwich Albion to unveil the new crest.

Flavio Briatore, Chairman of QPR Holdings Ltd, said: "This is a significant day for Queens Park Rangers Football Club and it was important for the fans to see the new crest first.

"It represents another huge forward step in our aim to re-launch the Club into a global brand - anchored in W12, but giving it a vision for the future.

"I am delighted with the design of the new crest, which maintains the Queens Park Rangers tradition of blue and white hoops. I know how important it is to the fans that the hoops remain, and that was always going to be the case."

Briatore explained the rationale behind the new crest, adding: "This is a period of huge transformation at QPR.

"This new crest is stylish, thrilling and authentic and signifies the start of what we hope will become the most successful period in the Club's history."

 portsmouth new crest

Portsmouth FC unveiled a new crest which differs significantly from the old crest.

It removes the 'three points' and the 'star and moon' now have a three dimentional look. The 'moon' also has more diameter and looks quite like the citys Coat of Arms.

Its the first significant change of the emblem for 15 years. The new-look design is an update of the traditional star and crescent and will be used for the first time in the programme for the club's clash with Fulham on Sunday.

Gone is the Old English- style typeface upon a golden scroll and in comes a bold Portsmouth FC banner across the centre of the shield.

The new design also boasts a three-dimensional effect. Lines have been scored within the crescent moon and striking star.

Slight changes in the shades of the historical symbols ensure the overall effect is that of an emblem reflecting a strong light.

the first 90 minutes

We are proud to launch the first FSC network site for 2008. James Bailey has teamed up with FSC to create his brand new online magazine devoted to the beautiful game and the culture around it.

Forever a football fanatic, the writer and editor of, James Bailey has expressed his love of "The Beautiful Game" in words for many years. His experience extends into the industries of magazine publications, internet and radio. More network sites are on their way but for now, enjoy browsing through the TF90M site at


 Chelsea player Didier Drogba has been buying dozens of his own football shirts to increase the club shop's sales and persuade team-mates of his popularity with fans.

Chelsea player Didier Drogba has been buying dozens of his own football shirts to increase the club shop's sales and persuade team-mates of his popularity with fans.

The 29-year-old, originally from the Ivory Coast, has reportedly spent thousands of pounds on replica shirts in a bid to try and convince his team-mates he is just as much of a crowd favourite as they are.

The £24 million striker, who was named Premier League top goal scorer for 2006-2007, has had less success in shirt sales compared to John Terry and Frank Lampard who reportedly taunt him about it on the training ground.

One Chelsea insider claimed Drogba visits the club shop up to 10 times a week and on one occasion walked out of the store with 40 shirts priced at approximately £45 each, setting him back £1,800.

The first-team regular could easily get shirts free of charge but the £70,000-a-week centre forward is paying like any other customer to improve his shirt sale statistics.

Everton officials have admitted they have been overwhelmed with the response to the recently released pink replica shirts.

Everton officials have admitted they have been overwhelmed with the response to the recently released pink replica shirts .

1,000 of the specially commissioned shirts went on sale on Monday at various retail outlets, with a donation of each purchase being donated to the Breast Cancer Campaign. The limited edition shirts were an instant hit and the final few remaining were sold out on Tuesday morning. The pink shirts were part of Everton’s second annual Ladies Day in October 2007, which raised over £10,000 for breast cancer awareness. A small number of the shirts were commissioned to support the event along with a series of other special events throughout October.

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