Juventus, the current Italian champions, have unveiled a new club crest. The new logo, which will be in use from July 2017, represents the very essence of Juventus: the distinctive stripes of the...

Atletico Madrid have presented their new crest for the 2017-18 season onwards. The badge is the product of the Club’s work together with the prestigious communication and graphical design studio...

Brentford FC revealed their new crest for the 2017/18 season onwards. Over the past 18 months they’ve been on a journey to better demonstrate who they are to the wider community, to try and make...

Major League Soccer is in the midst of a rebranding process, and a big part of that is the launch of the new crest. Read full story on...

New York City FC unveiled its official club crest. The badge, created by renowned designer Rafael Esquer, was selected by an online, public vote in which fans chose between two potential crests.   ...

Everton has introduced the next evolution of its Club Crest. The new design has been created following an extensive consultation process with fans, supporters' groups and branding experts. Read more...

AS Roma, upon completing its 86th year of competition, introduces an updated brand identity system that honors and builds on its rich history, highlights the club’s connection to Rome and modernizes one of...