In a landscape where many clubs are modernising their crests, Ajax has announced the return of its classic logo as the club’s emblem from the 2025/2026 season, marking its official permanent reappearance on match shirts after 34 years.
The Ajax logo has a rich history, rooted in the story of the Greek hero Ajax. First introduced in 1928, the original crest featured a detailed depiction of the hero’s head. In 1990, the club opted for a modern redesign, replacing the intricate artwork with an abstract interpretation. This version retained the head of Ajax but was drawn using just 11 lines, a deliberate nod to the 11 players on a football team.
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For the 2025/2026 season, Ajax is set to bring back the classic logo after more than three decades, coinciding with the club’s 125th anniversary.
CEO Menno Geelen explained, "Ajax will celebrate its 125th anniversary on March 18. The celebrations will include the announcement of the return of the classic logo. We know that the majority of our fans have cherished this wish for years, and we felt that our 125th anniversary was the perfect moment to give back the classic logo to our fans and ourselves."
He added, "History has shown that we are at our best when we remain true to the Ajax DNA. Bringing back the classic logo symbolizes this commitment and serves as both a tribute to our rich history and an inspiration for the future."
Ernst Boekhorst, Chairman of the Board, described the anniversary as “a fitting moment” to reintroduce the logo, calling it a meaningful contribution to the club’s legacy.
