New Italy Crest Revealed

The FIGC has completed its rebranding process by unveiling the new crest and sound identity of the Italian National Football Teams.

The logo joins its institutional counterpart launched last year and is accompanied by a music system that will feature on every touchpoint, whether physical or digital.

“We are ready for the future,” said FIGC President Gabriele Gravina. “Today, we present the new image of the Italian National Teams; with this new crest and new sound identity, the latter of which has been created for the first time in history, we are entering a new realm. However, we still have that same desire to generate extraordinary emotions in all our fans. It is these emotions that have helped create the new crest that will appear on our shirts, renewing a glorious tradition in the process, and which provided the inspiration for the brand-new sound logo and ‘Azzurri’ track.”

The new crest has been designed by Independent Ideas, the creative agency of Publicis Groupe, which has overseen the FIGC’s rebranding process. It celebrates a symbol of the country and reflects the feelings and passion of all Italian fans. In the next few days, these same fans will discover the National Teams’ new shirt, born out of the partnership with adidas, now officially an Azzurri partner.

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For the launch of the logo, the FIGC’s social media pages have paired emotions with symbolic images from the National Team’s past. Desire, which the Azzurri displayed in abundance to win the 2006 World Cup. Confidence, like the coach and group showed during their triumphant Euro 2020 campaign. Awe, that feeling we were all left with after watching Totti’s Panenka-style penalty in 2000. And, finally, joy, which the whole country feels when the Azzurri lift a trophy to the sky. The same emotions have been spread on the Women’s Teams’ pages: the awe of watching Girelli find the net against Jamaica during the 2019 World Cup; Bonansea’s joy after her brace against Australia in the same tournament; the desire of the Under-19s who, in 2009, won the Euros, the Azzurre’s first and only international trophy; Panico’s confidence as she scored against Germany at the 1999 World Cup, symbolising the generations of female players who have made history in Italian women’s football.

It is from these feelings, and the feelings that every fan feels when the Italy shirt is being worn out on the pitch, that the new crest of the Italian National Football Teams has been conceived. This is reflected in #createdbyemotions, the claim that has been chosen for the launch of the campaign, which began in the past few days with a series of teasers on social media. Unveiled today, the crest ushers in 2023, the year that will see Italy involved in the 2023 Nations League Finals in June (the draw will take place on 25 January in Nyon) and start their Euro 2024 qualifying campaign in March (their first fixture in Group C will be against England at the Stadio Maradona on the 23rd). It represents the starting point of a new chapter in Italy’s glorious history, with the Azzurri aiming to bounce back from the disappointment of missing out on the most recent World Cup.

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