Tottenham Hotspur have unveiled a remastered brand identity, celebrating its history and heritage while embracing modern design. The updated branding will appear across all physical and digital platforms, including the stadium and Tottenham High Road, debuting during the match against AS Roma on 28 November.
This redesign followed a nine-month collaboration with Studio Nomad, involving input from over 300 players, coaches, staff, and fan groups to capture what the Club represents.The world-famous crest, simplified in 2006, now has the club’s name removed beneath the cockerel and is complemented by a silhouette version for greater creative expression. The THFC monogram, a fan favourite from the 1950s, has been reintroduced and modernised.
New colours, patterns, and hallmarks pay tribute to heritage elements such as the Seven Sisters Trees, Bruce Castle, and the founding year, 1882. The Club’s font has also been revitalised into a dynamic, unmistakable family. These updates enhance clarity and versatility, especially in digital spaces.
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