Jameson and PUMA have joined forces to launch a limited-edition collection celebrating the generational spirit of football, building on their ongoing partnership with the English Football League (EFL).
At the heart of the collection are three exclusive football items: a co-branded shirt, a custom football, and a pair of hand-painted PUMA King boots designed by Welsh artist Dan Hayes. Each item features shared colours and logos from both brands.
The green football shirt features Jameson branding across the front, the PUMA logo on the chest, and a Jameson FC crest. A tonal stripe pattern and white trim complete the look in classic football style.
A limited-edition Jameson whiskey bottle completes the collaboration. While not a football item, it carries the same co-branded look, linking the campaign’s wider theme of shared experience and cultural crossover.
Irish goalkeeper Shay Given fronts the campaign, which centres around an unexpected house gathering of football fans from different generations, from freestylers to semi-pros. Together, Jameson and PUMA celebrate football’s ability to bring people together, across ages and backgrounds, on and off the pitch.
