The first study into the meanings people attach to replica football shirts and why they wear them is about to be published.Dr Jack Fawbert, Senior Lecturer in Sociology, at the University of...

With the Premier League season underway and the top clubs all having unveiled their new kits, Sky HD surveyed 1,000 UK football fans to uncover the top 10 worst football kits of all time.With more...

The German Football Association (DFB) and Adidasannounced the long-term extension of their successful partnership of more than50 years until the year 2018The extension of the agreement is the...

 Who's the best kit manufacturer for the 2007/2008 season ? Tell us your top 3 through the comments...

Here it is, Stoke City's brand new 2007/08 away strip. The design is bound to be another hit with the fans, following the success of the new home kit . The new 'Midnight Blue' design has been made...

Strike star Lee McCulloch today officially launched the Club's stunning new third kit for season 2007/08 at Murray Park. The new Umbro-manufactured top - which has black and flint stripes with blue...

Blackburn rovers unveiled their new 07/08 Umbro away kit on Thursday 23rd August during Blackburn Rovers' official kit launch at the Ewood Park club shop. Supporters young and old had a...