Avery Dennison, the Premier League's official supplier for name, number, and sleeve badges, has unveiled the newly designed font and embellishments for the upcoming Premier League season.
The materials science and digital identification solutions company has collaborated with the Premier League to create the new font, which is only the fourth redesign in Premier League history. The font features an increased number height and integrates the Premier League's unique graphic pattern to enhance its visibility and impact both on and off the pitch.
Aside from the name and number change, the Premier League sleeve badge has also been redesigned to a standalone iconic lion for the upcoming season. The design will be replicated in gold for the "Champions" badge that the title-winning team will wear for the 2022/23 season.
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Avery Dennison, the Premier League's official supplier since 2019, has documented the story behind the font change in a video. The video includes on-pitch testing involving Premier League commentators Martin Tyler, Jim Proudfoot, and Joe Speight at Brentford's Gtech Community Stadium.
The manufacturing process is guided by Avery Dennison's sustainability credentials, with the names, numbers, and sleeve badges produced at its factory in Western Norway. The factory is powered by renewable energy from a nearby glacier, and printing and robotics technology is utilised to reduce waste. The Premier League embellishments are printed on a thin and digital layer, with a digitised process determining the transfer's placement and ensuring minimal waste.
