Adidas Launch New Label, Adidas Sportswear

Adidas has launched a new label, adidas Sportswear, which aims to enhance the everyday look of the wearer by offering comfort and confidence with the latest performance technology.

The new line complements the brand's Performance and Originals labels. Sporty in essence, the adidas Sportswear collection offers specific performance technologies through simple cutlines, colourways and stripped back design details, with comfort running through its every fiber. Curated to serve the next generation during multiple moments, as they tackle the sport of life, each iconic piece can be remixed to create a unique look or remain a subtle yet striking fit if worn as is.

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Marking the label’s debut drops, AVRYN and Tiro Suit take centre stage, the perfect on-point aesthetic and uniform for kicking back with friends, heading to practice, or exploring the city for the weekend.

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Tiro Suit Collection: Reimagining adidas’ iconic tracksuit silhouette with a deep heritage in football, the Tiro Suit translates sport design cues specifically for Sportswear. Fronting the collection, the all-black timeless co-ord - Tiro Suit Up Advanced – remains sporty at its core but takes on a new identify, as the classic 3- stripe set brings functionality to the fore whilst maintaining a minimalistic look.

The AVRYN collection features various styles, including the Express Dress, Express Jersey, and Coach Jacket. The relaxed fit Express Jersey is inspired by a 90’s football aesthetic with a two-tone colourway and offset white piping with a comfy casual fit.

 

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