Admiral Sports presented their Autumn Winter 2025 collection, Born in Leicester, created to mark 111 years since the brand’s beginnings in 1914. The campaign was launched in the city where Admiral was founded, highlighting Leicester’s role in shaping the brand’s sporting and cultural identity.
Fronting the collection is Kamakaze, rapper, lyricist, and former Leicester City youth player, whose dual path in music and football reflects the blend of sport and culture central to Admiral’s history. The campaign was photographed at notable Leicester locations, including Victoria Park and an independent record shop in the city centre, tying the release to the brand’s roots and creative community.
The range includes sweatshirts, track tops, hoodies, T shirts, and jackets in navy, black, and khaki. Items feature the Admiral crest, script branding, and embroidered details across chest and sleeves. Several pieces carry contrasting panels, retro inspired type, and classic sportswear cuts, while others use minimal detailing with smaller logo applications.
Admiral’s legacy extends from supplying the Royal Navy to producing iconic football kits for leading clubs and national sides. The Born in Leicester collection acknowledges this heritage while connecting with a new generation through music, culture, and sport.
Click to enlarge images
