Chelsea FC has unveiled the Varsity Collection, a premium leisurewear line that blends club heritage with American collegiate style.
The launch follows Chelsea’s successful summer in the United States, reflecting the transatlantic influence now tied to the club’s story.
The range includes t-shirts, sweatshirts, hoodies, track tops and bomber jackets, alongside rugby, baseball and US football-inspired jerseys. Caps, joggers and shorts complete the drop. Each piece features references to Chelsea’s history, with details such as shirt numbers, typography from vintage match programmes and nods to the former Stamford Bridge athletics track.
The collection also incorporates the club’s rose-and-ball branding and other London motifs, reinforcing its identity while channelling a varsity aesthetic. Featured in the line are baseball-style shirts with “Chelsea” lettering, rugby tops with bold numbering, and jackets carrying a large “C” emblem. Accessories include caps embroidered with “Chelsea 1905 London” and other crest elements.
Photographed on a rooftop basketball court in London, the campaign highlights the merging of two worlds, showcasing Chelsea’s culture through a lens influenced by American sports style.
Click to enlarge images
