A collaboration between Kappa, food brand Heinz and creative agency Dude Milan, this is the Paninari apron.
Styled like a football shirt - complete with concept crest, sauce-inspired sublimation pattern and even a polo-style collar - this new creation celebrates the fashion-music-and-fast-food-loving 1980s Italian subculture, Paninari.
Ostensibly a functional piece of workwear for sandwich makers, the red-and-white design also includes Kappa’s “Omini” logo on the chest and repeated down the sides, and a “57” on the collar to refer to Heinz’s famous number of varieties.
