Puma and Olympique de Marseille have introduced the 2025 OM Culture Club collection, a capsule that revisits elements of early 2000s football style through a modern lens. The release includes a long-sleeved sweatshirt and a special edition pair of trainers, each created in partnership with the French club.
The Puma sweatshirt is presented in a bright Marseille blue with black and white sections positioned across the sleeves and upper body. The front carries the Droit Au But wording in black, with the club crest and Puma branding placed on the chest. A black star appears on the outer sleeve panels, and curved seam lines follow the shape of the original 2000s era training designs. The item is shown in a range of fits across the lookbook, highlighting the relaxed cut and the block colour layout.
Alongside the sweatshirt, the collection features a contemporary version of the Puma V1.08 boot, reworked as the V S1 trainer. The shoe comes in white with blue detailing, including the oversized Puma formstrip and matching lining. The Olympique Marseille crest is applied to the tongue, and the original stud configuration has been replaced by a flat outsole suitable for everyday wear. Mesh panels cover the upper, referencing the construction of the earlier performance model.
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