Puma and Represent reunite for a 2025 collection inspired by the golden era of British football culture. The collaboration revisits Puma’s archive of classic sportswear, interpreted through Represent’s modern, understated aesthetic.
Centred around terrace-inspired apparel, the collection includes standout pieces such as the King Jersey, T7 Knit Jacket and a selection of refined outerwear. The anorak-style jacket features a front pocket and half-zip construction, while the black bomber is finished with a shirt collar and Represent’s embroidered script logo across the chest and back. The reworked T7 jacket is presented in a premium knitted fabric with tonal detailing and branded hardware. Coordinating trousers complete the apparel range for a cohesive head-to-toe look.
The collection also includes a compact sling bag and a baseball cap available in two colours, each featuring collaborative branding. Footwear highlights include the Puma Super Team and the King Indoor, both reinterpreted in Represent’s minimalist style. The Super Team features subtle debossed branding and a clean upper, while the King Indoor is updated in soft suede with Represent’s monogram embossed across its lace shroud.
Through this collaboration, Puma and Represent deliver a carefully balanced mix of performance heritage and modern design, offering a contemporary take on the connection between fashion, football and culture.
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