Adidas has released an official advert for the FIFA World Cup 2026, titled La Preparación Americana. The short film stars Lionel Messi, Lamine Yamal, and Florian Wirtz in a cinematic sequence that reimagines how the world’s best players prepare for football’s biggest stage.
The adidas football advert opens in New York City, where Trinity Rodman appears at a newsstand filled with headlines about the unconventional training regimes of the game’s top stars. In Germany’s segment, Florian Wirtz follows the instructions of Julian Nagelsmann, taking part in tough sessions with Canadian ice hockey players and Mexican luchadores as he builds strength for the tournament.
The scene then shifts to the American heartland, where Spanish prodigy Lamine Yamal showcases balance and skill on a mechanical bull inside a Western saloon. Spain’s Aitana Bonmatí watches on, representing the calm assurance of the reigning world champions. Finally, in a striking finale, Lionel Messi steps into a neon-lit bowling alley wearing Argentina’s new 2026 adidas home kit. With Rodrigo De Paul beside him, Messi sends footballs gliding down the lanes with pinpoint accuracy, symbolising his unmatched control and focus.
Through its creative storytelling, the advert connects the continents that will host the 2026 World Cup and celebrates football’s unifying spirit.
