adidas and Ajax have unveiled the club’s 2025–26 home kit, which reintroduces the classic crest following its official reinstatement.
This season’s design commemorates Amsterdam’s 750th anniversary. A special pennant graphic is printed at the back of the collar, featuring the years 1275 and 2025 alongside the city’s three Saint Andrew’s crosses. These crosses are also used to form a tonal graphic pattern throughout the red central panel of the shirt.
The jersey includes subtle black accents and retains Ajax’s iconic look with a red centre stripe and white side panels and sleeves. Red and black trim appears on the collar and sleeve cuffs, and the shirt is completed with white shorts and socks. The crest on the chest features three gold stars, though moving forward these will only appear on jerseys and not on other club merchandise or communication.
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The 2025–26 kit is also part of a broader design direction, with the city’s black, red, and white colour scheme extending across the club’s training range.
