Atlanta United 2023-24 Adidas Third Kit

Atlanta United 2023-24 Adidas Third Kit

Atlanta United have revealed their third kit, known as 'The 404 Kit,' drawing inspiration from Atlanta's vibrant 1990s era and paying tribute to the city's rich historical and cultural roots.

The design of 'The 404 Kit' showcases blue and green graffiti-style lettering of ATL and UTD on a black shirt. The use of blue signifies Atlanta's limitless possibilities, green symbolises the creative spirit that characterised the 1990s and pushed boundaries within the city, while black represents the enduring historical significance of Atlanta.

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The shirt's back neck tag carries the phrase "Atlanta Influences Everything," serving as both a declaration for the city and a statement of the creative lifestyle embraced by its residents. The inside neck label pays homage to car culture, music, and the youth who played a pivotal role in historically black colleges and universities, igniting a cultural movement on the streets of Atlanta.

The main sponsor for the club's First Team kits is American Family Insurance. Additionally, Piedmont Healthcare, the Official Adult Healthcare Partner of the club, retains its position as a sleeve sponsor.

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PhilD
 · 5 months ago
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I like football and I like graffiti. This shirt is horrendous. Oh wait how silly of me I forgot blue signifies limitless possibilities, the shirt has so much meaning. BS.
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BQT
 · 5 months ago
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III
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Bristol cities
 · 6 months ago
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Tbh theres graffiti inspired ..but thats pure toy ... worse than banksy
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Colly
 · 6 months ago
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Oh my god !! That is truly awful 😭
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Arthur B
 · 6 months ago
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Very cool. Amazing shirt love it 😎
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JK
 · 6 months ago
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Just No
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Tostao
 · 6 months ago
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Beginning to think that 3rd kits should be banned after seeing so many monstrosities this season.
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Steptoe
 · 6 months ago
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Truly, devastatingly awful. Dreadful beyond words....
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CSD
 · 6 months ago
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No sales pitch can save this mess.
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Itzu
 · 6 months ago
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wtf?
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