This is the new Ayr United Home shirt by O’Neills.
Unveiled in full fabric form - as opposed to the design being painted on models, as was once Ayr United’s wont - the 2023-24 primary release boasts a white trunk with elaborate black graphical embellishment and black sleeves.
The Scottish Professional Football League (SPFL) side’s shirt, with both the crest and the logo of main sponsor Jewson appearing in full colour, will form a kit with black shorts and white socks.
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