AFC Bournemouth have unveiled their new Third kit for the 2025/26 season, marking the club’s first use of pink since the 2015/16 campaign.
The Umbro shirt is designed in two shades of pink with purple detailing on the collar, sleeve cuffs, club crest, Umbro logo, and bj88 sponsor. The back of the shirt includes a circular “AFC Bournemouth The Cherries” emblem at the base of the neck.
Made from lightweight performance fabric, the jersey is paired with matching pink shorts and socks to complete the full kit.
This season’s return to pink is accompanied by a launch video featuring local hip-hop artist and Cherries supporter Peaz, highlighting the club’s ties to Bournemouth’s creative scene.
View the: Bournemouth 25/26 Home Kit
View the: Bournemouth 25/26 Away Kit
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