Cruzeiro have unveiled their new Third Kit for 2025, inspired by the Rio São Francisco, a river deeply connected to the culture and identity of Minas Gerais.
The adidas shirt is presented in a Unity Blue base with tonal wave-like graphics across the body, referencing the flowing movement of the river. Gold detailing highlights the collar, shoulders and side piping, representing the effect of the sun setting over the river’s waters, complemented by the three stripes along the sleeves. On the front, the adidas logo and the club’s five stars crest also appear in gold, together with Betfair as principal sponsor.
The back of the shirt is plain blue, featuring a detail below the collar that reads “Orgulho de nascer em Minas – Rio São Francisco” (Proud to be born in Minas – São Francisco River). At the hem, the AEROREADY mark is applied, identifying the lightweight fabric technology designed for comfort and performance. The new Third Kit is completed with matching blue shorts and socks, carrying the same colour palette.
Cruzeiro’s launch campaign included players from both the men’s and women’s squads, with Lucas Villalba, Kaiki Bruno, Lucas Silva and Christian representing the men’s side, while Byanca Brasil, Vitória Calhau and Leticia Ferreira represented the women’s team.
View the: Cruzeiro 25/26 Home Kit
View the: Cruzeiro 25/26 Away Kit
View the: Cruzeiro 2025 Special Edition Goalkeeper Shirt
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