1. FC Köln have unveiled a special 25/26 hummel Diversity Shirt, worn during the club’s Bundesliga fixture against VfL Wolfsburg.
The FC Köln jersey is used as a one-match statement to promote diversity in sport and wider society. For the fixture at the RheinEnergieSTADION, club partners REWE and DEVK aligned their branding with the initiative, displaying rainbow themed logos on the match shirt and across stadium advertising.
Based on the club’s 25/26 Home shirt, it features a white base with red vertical striping, with the hummel logo on the right chest and the FC Köln crest positioned on the left. A rainbow gradient version of the REWE shirt sponsor is applied centrally across the front, while a matching rainbow DEVK sponsor patch is placed on the sleeve. The shirt uses a modern V-neck collar with red trim, alongside hummel chevron detailing on the shoulders.
While the Diversity shirt itself will not be made available for retail sale, FC Köln have released a related “Lebe wie Du bist” collection, which is now available through official channels.
Click to enlarge images
