Forward Madison FC have unveiled their 2024 away kit, dubbed 'The Rhythm of the Lakes' kit.
For the fifth year running, the design was a collaborative effort with their independent supporters' group, The Flock.
'The Rhythm of the Lakes' design showcases a crisp white outfit, adorned with five gradient stripes in pink and blue down the front, symbolising Madison's five lakes: Mendota, Monona, Waubesa, Kegonsa, and Wingra.
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Additionally, the kit's cuffs and collars are embellished with patterns reflecting the drumbeat rhythm of the chant “We Are Madison” heard in the stands during a game day, celebrating the vibrant spirit of Forward Madison's fans.