Halmstads Bollklubb, of Sweden’s Allsvenskan, have unveiled this new Puma pre-season shirt.
The 2024 release celebrating “HBK”’s 110th anniversary/birthday is in navy blue with thin gold stripes running vertically down the centre of the trunk - representing the four occasions Halmstands have been Swedish champions, in 1976, 1979, 1997 and 2000 - and this is overlaid, in the main sponsor position, with the hashtag “#FRAMÅT”, meaning “forward” and nodding to the progressive initiatives of the club.
Other golden detailing includes the repeated anniversary script (“1914-2024”), the city name - “HALMSTAD” - below the neck on the front and, on the upper back, "En stad, ett lag, en historia" ("One city, one team, one history"), and this is all on a very temporary shirt, limited to 110 units, which will form a kit with complementing shorts and socks.
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