Hearts of Pine have unveiled the 2025 Blaze Kit, produced by hummel and presented in partnership with the Maine Office of Tourism. The shirt introduces a blaze orange camouflage design that incorporates heart shapes within the pattern, a visual reference to the club identity and Maine’s outdoor traditions.
Blaze orange is a colour long associated with the state, used by guides, hunters and rural communities as a symbol of visibility and safety. The shirt integrates this heritage into football culture, making the Blaze Kit both functional and representative of Maine’s wider landscape. The camouflage print features black and dark brown overlays, while the club crest and Hummel logo appear on the chest. The Visit Maine sponsor is placed prominently on the front, with L.L.Bean featured on the sleeve.
Additional detailing includes the club’s Dirigo Heart symbol and the phrase “Lead with Your Heart” on the back neck. Inside the collar, “The Soccer Club of Maine” is printed, reinforcing the club’s connection to the region.
The jersey launch campaign was photographed across Maine’s forests and in Aroostook County, known as “The County,” reflecting the state’s outdoor culture. The Blaze Kit made its debut on the pitch on Saturday, 27 September, when Hearts of Pine faced Texoma FC in the USL.
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