Juventus, in partnership with adidas, have revealed their 23/24 Third Kit, drawing inspiration from Turin's rich industrial heritage and architecture.
Turin, renowned for its art, history, culture, and football, also boasts a legacy of industry and architecture. These facets serve as the muse for the new third kit. The design incorporates a ribbed, knitted pattern, chosen to emulate the textures and surfaces seen in Turin's architectural landscape. Paying homage to the city's industrial roots, the kit features a base colour of charcoal, giving it a distinctive look.
The colour choice also pays tribute to Juventus' legendary goalkeepers, echoing a shade that has become synonymous with their jerseys over time. The design is rounded off with a classic "Henry" style button-down collar and the signature three stripes - in grey - adorning each sleeve.
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View the: Juventus 2023-24 Away Kit
View the: Juventus 2023-24 Home Kit
