Olympique de Marseille have revealed the "Marseille Is Us" collection for 2025, a limited series of Puma football shirts launched in connection with the Africa Cup of Nations. The collection reflects Marseille’s long standing links with African communities and the shared football culture that connects the city and the continent.
Developed in collaboration with creative studio WAY TV and Marseille based designer Tareet, the range consists of seven bi identity football shirts. Each jersey represents a key African diaspora present in Marseille, including Morocco, Senegal, Ivory Coast, Algeria, Tunisia, DR Congo and Comoros.
Each shirt incorporates colour references, symbols and graphic elements linked to its respective nation while maintaining Olympique de Marseille branding. When placed side by side, the seven shirts visually align to form the OM crest, reinforcing the theme of unity across different backgrounds.
The Olympique Marseille football jerseys are produced by Puma and manufactured in France, with local production playing a key role in the development of the collection. The range is designed for supporter wear rather than on pitch competition use.
The campaign was photographed across familiar Marseille locations and features local residents representing the city’s diverse identities. To coincide with the Africa Cup of Nations, a dedicated pop up launch was scheduled at Marché du Soleil, followed by limited retail availability through official Olympique de Marseille and Puma stores.
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