Real Sociedad have revealed their new home kit for the 2023-24 season, which will be worn in both the Spanish La Liga and Europe's premier club competition.
The distinctive design of the Macron home shirt showcases vertical blue stripes on a white background, accompanied by a navy blue knitwear polo collar and sleeve edges. The unique feature of the vertical stripes is the inclusion of shaded graphics, creating a sculptural effect with a subtle 3D appearance.
The inside nape of the neck is customised with the same design as the jersey, incorporating the club logo, the Macron logo, and the words 'Designed in Bologna,' symbolising the garment's conception, design, and development at Macron's Headquarters.
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Additional personalisation can be found in the tape inside the collar, which displays the words 'WE ARE REAL' interspersed with the company logo. The right side of the chest features the white Macron Hero logo, while the left side proudly displays the Real Sociedad crest. On the back neck, the silicone Ikurrina, representing the Basque flag, is prominently featured.
The white shorts are accompanied by a navy blue drawstring, and the socks exhibit a white base with a blue upper border that includes two horizontal white and blue stripes.